{"id":495,"date":"2023-03-13T11:12:16","date_gmt":"2023-03-13T11:12:16","guid":{"rendered":"https:\/\/www.yekasubcity.gov.et\/?page_id=495"},"modified":"2025-01-29T12:39:09","modified_gmt":"2025-01-29T12:39:09","slug":"service","status":"publish","type":"page","link":"https:\/\/www.yekasubcity.gov.et\/index.php\/service\/","title":{"rendered":"Service"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\u12e8\u12ad\u1265\u122d\u1275 \u12a8\u1295\u1272\u1263 \u1218\u120d\u12d5\u12ad\u1275<\/mark>
\u1208\u1270\u1308\u120d\u130b\u12ee\u127d \u1260\u1219\u1209<\/mark><\/strong>

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\u12ad\u134d\u120d \u12a0\u1295\u12f5
\u12a0\u1320\u1243\u120b\u12ed \u1218\u130d\u1262\u12eb<\/mark><\/strong>
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1.2.    \u12e8\u12dc\u130e\u127d \u1235\u121d\u121d\u1290\u1275 \u1230\u1290\u12f5 \u12a0\u1235\u1348\u120b\u130a\u1290\u1275<\/mark><\/strong>
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\u00b7         \u1260\u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1235\u122d \u1260\u121a\u1308\u1299 \u1270\u124b\u121b\u1275 \u12a5\u1295\u12f2\u1201\u121d \u1260\u12e8\u12f0\u1228\u1303\u12cd \u1260\u121a\u1308\u1299 \u1218\u12cb\u1245\u122e\u127d \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u130d\u120d\u133d \u1260\u1206\u1290 \u1265\u12db\u1275\u1293 \u12a0\u12ed\u1290\u1275 \u1263\u1208\u1218\u1273\u12c8\u1243\u1278\u12cd \u12ed\u1205\u1295\u1291 \u1208\u121b\u1228\u121d\u1293 \u1260\u12e8\u1270\u124b\u1219 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1295 \u1260\u1320\u122b \u1218\u120d\u12a9 \u1208\u121b\u1235\u1240\u1218\u1325\u1364
\u00b7         \u1260\u12a0\u1308\u120d\u130d\u120e\u1275\u1363 \u1260\u12cb\u1293 \u1270\u130d\u1263\u122d \u12a5\u1293 \u1260\u12dd\u122d\u12dd\u122d \u1270\u130d\u1263\u122b\u1275 \u1218\u12ab\u12a8\u120d \u12eb\u1209 \u1218\u1323\u1228\u1236\u127d\u1295 \u1260\u1218\u1208\u12e8\u1275 \u130d\u120d\u133d \u12e8\u1206\u1291 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1295\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f3\u122d\u12f6\u127d\u1295 \u1208\u1218\u1208\u12e8\u1275\u1364
\u00b7         \u12a8\u1270\u121b\u127d\u1295 \u12a0\u1201\u1295 \u12a8\u12f0\u1228\u1235\u127d\u1260\u1275 \u12e8\u12a5\u12f5\u1308\u1275 \u12f0\u1228\u1303 \u130b\u122d \u1270\u1218\u1323\u1323\u129d \u12e8\u1206\u1290 \u12e8\u12f5\u130b\u134d\u1293 \u12ad\u1275\u1275\u120d \u12a0\u1230\u122b\u122d \u1218\u12d8\u122d\u130b\u1275 \u1260\u121b\u1235\u1348\u1208\u1309\u1363
\u00b7         \u1260\u12e8\u1270\u124b\u1219 \u1260\u1270\u130d\u1263\u122d \u120b\u12ed \u12eb\u1209 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f0\u122d\u12f5 \u12a0\u1295\u133b\u122d \u12e8\u121a\u1273\u12e9 \u12ad\u134d\u1270\u1276\u127d\u1295 \u1260\u1218\u1208\u12e8\u1275 \u1240\u1323\u12ed \u121b\u1235\u1270\u12ab\u12a8\u12eb \u1208\u1218\u12cd\u1230\u12f5 \u1235\u1208\u121a\u12eb\u1235\u1348\u120d\u130d\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1260\u121a\u1230\u1323\u1278\u12cd \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1270\u1320\u1243\u121a \u1206\u1290\u12cd \u12a5\u122d\u12ab\u1273\u1278\u12cd\u1295 \u12e8\u121a\u12eb\u123b\u123d\u120d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1218\u1235\u1320\u1275 \u12e8\u130d\u12f5 \u1235\u1208\u121a\u120d\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1260\u121a\u1230\u1323\u1278\u12cd \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u120b\u12ed \u12e8\u1263\u1208\u1264\u1275\u1290\u1275 \u1235\u121c\u1275 \u1270\u1230\u121d\u1277\u1278\u12cd \u12a0\u1235\u1270\u12eb\u12e8\u1275\u1364 \u1325\u1246\u121b\u1293 \u130d\u1265\u12d3\u1275 \u12e8\u121a\u1230\u1321\u1260\u1275\u1295 \u1201\u1294\u1273 \u1208\u121b\u1218\u127b\u1278\u1275\u1364
\u00b7         \u12dc\u130e\u127d \u121d\u1295 \u12d3\u12ed\u1290\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u121d\u1295 \u12d3\u12ed\u1290\u1275 \u12f0\u1228\u1303 (standard) \u121b\u130d\u1298\u1275 \u12a5\u1295\u12f0\u121a\u1308\u1263\u1278\u12cd \u1208\u121b\u1233\u12c8\u1245 \u12a5\u1293 \u12e8\u12dc\u130e\u127d\u1295 \u12e8\u1218\u1228\u1303 \u121b\u130d\u1298\u1275 \u1218\u1265\u1275 \u1208\u121b\u1228\u130b\u1308\u1325\u1364 \u12a5\u1293
\u00b7         \u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1208\u12dc\u130e\u127d \u130d\u120d\u1345\u1364 \u1240\u120d\u1323\u134b\u1293 \u1270\u1320\u12eb\u1242\u1290\u1275 \u12eb\u1208\u1260\u1275\u1293 \u12cd\u1324\u1273\u121b \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1218\u1225\u1320\u1275 \u12eb\u1208\u1218 \u1218\u1206\u1291\u1295 \u1208\u121b\u1228\u130b\u1308\u1325 \u1260\u121b\u1235\u1348\u1208\u1309 \u1290\u12cd\u1361\u1361
1.3.    \u12e8\u1230\u1290\u12f1 \u12e8\u1270\u12d8\u130b\u1300\u1260\u1275 \u12d3\u120b\u121b
\u12e8\u12da\u1205 \u1325\u1293\u1275 \u1230\u1290\u12f5 \u12a0\u1265\u12ed \u12d3\u120b\u121b \u1260\u12a8\u1270\u121b \u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1235\u122d \u1260\u121a\u1308\u1299 \u1201\u1209\u121d \u1270\u124b\u121b\u1275 \u12a5\u1295\u12f2\u1201\u121d \u1260\u12e8\u12f0\u1228\u1303\u12cd \u1260\u121a\u1308\u1299 \u1218\u12cb\u1245\u122e\u127d \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1295 \u1260\u1218\u1208\u12e8\u1275\u1293 \u1235\u1273\u1295\u12f3\u122d\u12f6\u127b\u1278\u12cd\u1295\u1293 \u1245\u12f5\u1218-\u1201\u1294\u1273\u12ce\u127d\u1295 \u1208\u1270\u1308\u120d\u130b\u12e9 \u1270\u12f0\u122b\u123d \u1260\u121b\u12f5\u1228\u130d \u130d\u120d\u133d \u12e8\u1206\u1290 \u12e8\u12a0\u1230\u122b\u122d \u1235\u122d\u12d3\u1275 \u1260\u1218\u134d\u1320\u122d \u1240\u120d\u1323\u134b \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u1293 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1321\u121d \u12e8\u1270\u1320\u12eb\u1242\u1290\u1275\u1295 \u1235\u122d\u12d3\u1275\u1295 \u121b\u130e\u120d\u1260\u1275 \u1290\u12cd\u1361\u1361
1.4.    \u12e8\u12a0\u1235\u1270\u12f3\u12f0\u1229\u1363 \u12e8\u1270\u124b\u1219\u1293 \u12e8\u1270\u1308\u120d\u130b\u12e9 \u1218\u1265\u1275\u1293 \u130d\u12f4\u1273\u12ce\u127d
1.4.1.\u12e8\u1270\u1308\u120d\u130b\u12ee\u127d \u1218\u1265\u1276\u127d<\/mark>
<\/mark><\/strong>\u00b7         \u12e8\u1218\u1218\u12ab\u12a8\u122d \u1218\u1265\u1275\u1364
\u00b7         \u1235\u1208 \u12a0\u1308\u120d\u130d\u120e\u1276\u1279 \u1219\u1209 \u1218\u1228\u1303 \u12e8\u121b\u130d\u1298\u1275\u1364 \u12e8\u1218\u1320\u1240\u121d\u1293 \u12e8\u121a\u1320\u12ed\u1240\u12cd\u1295 \u12c8\u132d \u12e8\u121b\u12c8\u1245\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u1270\u1308\u1262\u12cd\u1295 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1233\u12eb\u1308\u1299 \u1232\u1240\u122d \u121b\u1235\u1270\u12ab\u12a8\u12eb \u12e8\u1218\u1320\u12e8\u1245\u1364
\u00b7         \u1201\u1209\u121d \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1260\u12d5\u12a9\u120d\u1290\u1275\u1293 \u1260\u134d\u1275\u1210\u12ca\u1290\u1275 \u121b\u130d\u1298\u1275\u1293 \u12e8\u1218\u1320\u1240\u121d\u1364
\u00b7         \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1323\u127d\u1295 \u120b\u12ed \u1325\u12eb\u1244 \u12e8\u1218\u1320\u12e8\u1245 \u12a5\u1293 \u121b\u1265\u122b\u122a\u12eb \u12e8\u121b\u130d\u1298\u1275\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1260\u1219\u1209 \u12c8\u12ed\u121d \u1260\u12a8\u134a\u120d \u1208\u121b\u130d\u1298\u1275 \u1232\u1218\u1321 \u121b\u121f\u120b\u1275 \u12eb\u1208\u1263\u1278\u12cd\u1295 \u1201\u1294\u1273\u12ce\u127d \u1260\u1245\u12f5\u121a\u12eb \u12e8\u121b\u12c8\u1245\u1364
\u00b7         \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u120b\u12ed \u12a0\u1235\u1270\u12eb\u12e8\u1275\/\u1245\u122c\u1273 \u12e8\u121b\u1245\u1228\u1265 \u12a5\u1293 \u120b\u1240\u1228\u1261\u1275 \u1325\u12eb\u1244 \u134d\u1273\u1203\u12ca \u12a5\u1295\u12f2\u1201\u121d \u12c8\u1245\u1273\u12ca\u1293 \u1260\u1242 \u1218\u120d\u1235 \u12e8\u121b\u130d\u1298\u1275\u1364
\u00b7         \u120d\u12e9 \u1275\u12a9\u1228\u1275 \u1208\u121a\u1239 \u12e8\u1205\u1265\u1228\u1270\u1230\u1265 \u12ad\u134d\u120e\u127d \u1260\u1270\u1208\u12eb\u12e8 \u1218\u120d\u12a9 \u12e8\u1218\u1235\u1270\u1293\u1308\u12f5\u1293 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u121b\u130d\u1298\u1275\u1361
\u00b7         \u1260\u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1235\u122d \u1260\u121a\u1308\u1299 \u1270\u124b\u121b\u1276\u127d \u12d5\u1245\u12f5 \u12a5\u1293 \u130d\u1265\u1228-\u1218\u120d\u1235 \u120b\u12ed \u12e8\u1218\u1233\u1270\u134d\u1293 \u12a0\u1235\u1270\u12cb\u133d\u12d6 \u12e8\u121b\u12f5\u1228\u130d\u1364
1.4.2. \u12e8\u1270\u1308\u120d\u130b\u12ee\u127d \u130d\u12f4\u1273<\/strong><\/mark>
\u00b7         \u1215\u130e\u127d\u1295 \u12a5\u1293 \u12e8\u12a0\u1230\u122b\u122d \u1218\u1218\u122a\u12eb\u12ce\u127d\u1295 \u1218\u12a8\u1270\u120d\u1364
\u00b7         \u1275\u12ad\u12ad\u1208\u129b \u1218\u1228\u1303 \u121b\u1245\u1228\u1265\u1364
\u00b7         \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1245\u12f5\u1218 \u1201\u1294\u1273\u1295 \u1218\u12a8\u1270\u120d\u1293 \u121b\u121f\u120b\u1275\u1364
\u00b7         \u12e8\u1270\u124b\u121b\u1276\u1279\u1295 \u1215\u130d\u1293 \u12f0\u1295\u1265 \u121b\u12ad\u1260\u122d\u1364
\u00b7         \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12ad\u134d\u12eb \u12e8\u1218\u12ad\u134d\u120d\u1364
1.4.3.\u12e8\u12a0\u1235\u1270\u12f3\u12f0\u1229\u1293 \u12e8\u1270\u124b\u121b\u1276\u127d \u130d\u12f4\u1273  <\/mark><\/strong>
\u00b7         \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1218\u1235\u1320\u1275 \u12a0\u1235\u1348\u120b\u130a \u130d\u1265\u12d3\u1276\u127d\u1295 \u12a0\u121f\u120d\u1276 \u1218\u1308\u1298\u1275\u1364
\u00b7         \u1235\u1208 \u12a0\u1308\u120d\u130d\u120e\u1271 \u1219\u1209 \u1218\u1228\u1303 \u12a5\u1293 \u121d\u12ad\u122d \u1218\u1235\u1320\u1275\u1364
\u00b7         \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12cd\u1235\u1325 \u1205\u1265\u1228\u1270\u1230\u1261\u1295 \u121b\u1233\u1270\u134d\u1364
\u00b7         \u1260\u1270\u1240\u1218\u1320\u12cd \u1235\u1273\u1295\u12f3\u122d\u12f5 \u1218\u1230\u1228\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1218\u1235\u1320\u1275\u1364
\u00b7         \u1208\u1270\u1308\u120d\u130b\u12ed \u1205\u1265\u1228\u1270\u1230\u1265 \u134d\u1275\u1203\u12ca \u12a0\u12f5\u120e \u12e8\u120c\u1208\u1260\u1275 \u12a5\u1293 \u12a5\u12a9\u120d\u1290\u1275\u1295 \u12e8\u1270\u120b\u1260\u1230 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1218\u1235\u1320\u1275\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u12e8\u121a\u1230\u1321\u1275\u1295 \u1245\u122c\u1273 \u1218\u1240\u1260\u120d\u1364
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u1260\u12e8\u1270\u124b\u121b\u1276\u127d \u12e8\u12a0\u1348\u133b\u1338\u121d \u121d\u12d8\u1293 \u12e8\u1270\u1308\u120d\u130b\u12ed \u134e\u1228\u121e\u127b\u1278\u12cd\u1295 \u12a5\u1295\u12f2\u1233\u1270\u1349 \u121b\u12f5\u1228\u130d\u1364
\u00b7         \u1208\u1270\u1308\u120d\u130b\u12ee\u127d \u12e8\u121a\u1230\u1321 \u121d\u120b\u123e\u127d \u1260\u12dd\u122d\u12dd\u122d \u1260\u133d\u1201\u134d \u1218\u1235\u1320\u1275\u1364
1.5.     \u1208\u1270\u1308\u120d\u130b\u12ee\u127d \u12e8\u121d\u1295\u1308\u1263\u12cd \u1243\u120d<\/strong><\/mark>
\u00b7         \u1260\u127b\u122d\u1270\u1229 \u1260\u1270\u1240\u1218\u1320\u12cd \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1220\u1323\u1325 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u1218\u1220\u1228\u1275 \u1208\u12dc\u130e\u127d \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u1295\u1230\u1323\u1208\u1295\u1361\u1361
\u00b7         \u1215\u130d \u12a5\u1293 \u12e8\u1218\u1295\u130d\u1235\u1275\u1295 \u1356\u120a\u1232 \u1270\u12a8\u1275\u1208\u1295 \u1235\u122b\u127d\u1295\u1295 \u12a5\u1295\u1270\u1308\u1265\u122b\u1208\u1295\u1361\u1361
\u00b7         \u12dc\u130e\u127d\u1295 \u1260\u12a0\u12ad\u1265\u122e\u1275 \u1260\u134d\u1275\u1203\u12ca\u1290\u1275 \u12a5\u1293 \u12eb\u1208\u12a0\u12f5\u120e \u12a5\u1293\u1308\u1208\u130d\u120b\u1208\u1295\u1361\u1361
\u00b7         \u12e8\u1265\u120d\u1239 \u12a0\u1230\u122b\u122d \u12a5\u1293 \u12e8\u120c\u1265\u1290\u1275 \u12a0\u1218\u1208\u12ab\u12a8\u1275 \u12a5\u1293 \u1270\u130d\u1263\u122d\u1295 \u12a0\u1325\u1265\u1240\u1295 \u12a5\u1295\u1273\u1308\u120b\u1208\u1295\u1361\u1361
\u00b7         \u1275\u12a9\u1228\u1275 \u1208\u121a\u1239 \u12e8\u1205\u1265\u1228\u1270\u1230\u1265 \u12ad\u134d\u120e\u127d (\u1234\u1276\u127d\u1363 \u1205\u133b\u1293\u1275\u1363 \u12a0\u12ab\u120d \u1309\u12f3\u1270\u129e\u127d\u1363 \u12a0\u1228\u130b\u12cd\u12eb\u1295 \u12c8\u12d8\u1270.) \u120d\u12e9 \u1275\u12a9\u1228\u1275 \u1230\u1325\u1270\u1295 \u12a5\u1293\u1308\u1208\u130d\u120b\u1208\u1295\u1361\u1361
\u00b7         \u1270\u1308\u120d\u130b\u12ee\u127d \u1208\u121a\u12eb\u1240\u122d\u1267\u1278\u12cd \u1325\u12eb\u1244\u12ce\u127d\u1293 \u12a0\u1235\u1270\u12eb\u12e8\u1276\u127d \u1348\u1323\u1295 \u121d\u120b\u123d \u12a5\u1295\u1230\u1323\u1208\u1295\u1361\u1361
\u00b7         \u1208\u1230\u1320\u1293\u1278\u12cd \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1208\u12c8\u1230\u1293\u1278\u12cd \u12cd\u1233\u1294\u12ce\u127d \u1270\u1320\u12eb\u1242 \u1290\u1295\u1361\u1361
1.6.    \u12e8\u12a0\u12f2\u1235 \u12a0\u1260\u1263 \u12a8\u1270\u121b \u122b\u12d5\u12ed \u12a5\u1293 \u1270\u120d\u12d5\u12ae
1.6.1.\u122b\u12d5\u12ed<\/mark><\/strong>
\u12602022 \u12a0\u12f2\u1235 \u12a0\u1260\u1263 \u12a8\u1270\u121b \u12e8\u12a0\u134d\u122a\u12ab \u12e8\u1265\u120d\u1345\u130d\u1293 \u1270\u121d\u1233\u120c\u1275 \u1206\u1293 \u121b\u12e8\u1275\u00b2
1.6.2.\u12a5\u1234\u1276\u127d<\/mark><\/strong>
\u00b7         \u130d\u120d\u1340\u129d\u1290\u1275\u1293 \u1270\u1320\u12eb\u1242\u1290\u1275
\u00b7         \u1245\u1295\u1290\u1275
\u00b7         \u1273\u121b\u129d\u1290\u1275
\u00b7         \u1270\u1290\u1233\u123d\u1290\u1275
\u00b7         \u12e8\u120b\u1240 \u12a0\u1308\u120d\u130d\u120e\u1275
\u00b7         \u12e8\u1205\u130d \u12e8\u1260\u120b\u12ed\u1290\u1275
\u00b7         \u12e8\u120b\u1240 \u12e8\u1215\u12dd\u1265 \u1325\u1245\u121d
\u00b7         \u1260\u12a5\u12cd\u1240\u1275\u1293 \u1260\u12a5\u121d\u1290\u1275 \u1218\u121d\u122b\u1275
1.7.    \u12e8\u1230\u1290\u12f1 \u12c8\u1230\u1295<\/strong><\/mark>
\u12ed\u1205 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f0\u122d\u12f5 \u1235\u1275\u122b\u1274\u1302\u12ad \u1325\u1293\u1275 \u1230\u1290\u12f5 \u12e8\u121a\u12eb\u12ab\u1275\u1273\u1278\u12cd \u1260\u12a8\u1270\u121b \u12a0\u1235\u1270\u12f3\u12f0\u1229 \u1235\u122d \u12e8\u121a\u1308\u1299 \u12a5\u1293 \u1260\u12da\u1205 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u120d\u12e8\u1273 \u12e8\u1270\u1233\u1270\u1349 45 \u1270\u124b\u121b\u1275\u1295 \u12a5\u1293 \u1260\u12a5\u1290\u12da\u1205 \u1270\u124b\u121b\u1275 \u1235\u122d \u1260\u12e8\u12f0\u1228\u1303 \u1263\u1208\u12cd \u12e8\u12a0\u1235\u1270\u12f3\u12f0\u122d \u12a5\u122d\u12a8\u1295 \u12e8\u121a\u1308\u1299 \u12e8\u12d8\u122d\u134d \u1270\u124b\u121b\u1275 \u12eb\u12ab\u1270\u1270 \u1230\u1290\u12f5 \u12dd\u130d\u1305\u1275 \u1290\u12cd\u1361\u1361
\u12ad\u134d\u120d \u1201\u1208\u1275\u1235\u1208\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f0\u122d\u12f5 \u133d\u1295\u1230 \u1200\u1233\u1265
2.1.    \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u120d\u12e9 \u1263\u1205\u122d\u12eb\u1275<\/strong><\/mark>
\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u12cd\u1240\u1275\u1295 \u12c8\u12ed\u121d \u1219\u12eb\u1295 \u1218\u1230\u1228\u1275 \u12a0\u12f5\u122d\u130e \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1208\u121b\u121f\u120b\u1275  \u12e8\u121a\u12f0\u1228\u130d \u1325\u1228\u1275 \u1290\u12cd\u1362 \u1260\u120c\u120b \u12a0\u1308\u120b\u1208\u133d \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u12e8\u121b\u121f\u120b\u1275 \u1202\u12f0\u1275 \u1290\u12cd\u1362 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1218\u1230\u1228\u1275 \u12eb\u12f0\u1228\u1309 \u12d3\u120b\u121b \u1270\u12ae\u122d \u1270\u130d\u1263\u122b\u1275 \u1232\u1206\u1291 \u1235\u12ac\u1273\u121b\u1293 \u12a2\u12ae\u1296\u121a\u12eb\u12ca \u1245\u120d\u1325\u134d\u1293\u1295 \u1260\u1270\u120b\u1260\u1230 \u1218\u120d\u12a9 \u12e8\u121a\u12a8\u1293\u12c8\u1291 \u1260\u130a\u12dc\u1363 \u1260\u1218\u1320\u1295\u1363 \u1260\u12c8\u132d\u1293 \u1260\u1325\u122b\u1275 \u12a5\u1295\u12f2\u1201\u121d \u1260\u1270\u1308\u120d\u130b\u12ed \u12a5\u122d\u12ab\u1273 \u120a\u1208\u12a9 \u12e8\u121a\u127d\u1209 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u1270\u1240\u1263\u12e9 \u12d8\u1295\u12f5 \u134b\u12ed\u12f3 \u12eb\u1208\u12cd \u12a5\u1234\u1275 \u12e8\u121a\u1328\u121d\u1229 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1245\u122b\u1262\u12cd \u12e8\u121a\u12a8\u1293\u12c8\u1291 \u1270\u130d\u1263\u122b\u1275 \u1293\u1278\u12cd\u1362
\u1235\u1208 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u122d\u12ab\u1273 \u1338\u1210\u134d\u12eb\u1295 \u12e8\u1270\u1208\u12eb\u12e8 \u1275\u122d\u1309\u121d \u12e8\u1230\u1321\u1275 \u1232\u1206\u1295 \u1325\u1242\u1276\u127d\u1295 \u1208\u121b\u12e8\u1275 \u1235\u1295\u121e\u12ad\u122d\u1366
\u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u123d\u12eb\u132d \u120a\u1240\u122d\u1265 \u12e8\u121a\u127d\u120d \u12c8\u12ed\u121d \u12a8\u121d\u122d\u1275 \u123d\u12eb\u132d \u130b\u122d \u1260\u1270\u12eb\u12eb\u12d8 \u120a\u1240\u122d\u1265 \u12e8\u121a\u127d\u120d \u1270\u130d\u1263\u122d \u12c8\u12ed\u121d \u12f5\u122d\u130a\u1275\u1363 \u1202\u12f0\u1275\u1293 \u12a0\u1348\u1343\u1340\u121d \u1290\u12cd\u1362 (American Marketing Association)<\/em>
\u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u1240\u1325\u1273 \u12c8\u12ed\u121d \u12a8\u1238\u1240\u1326\u127d \u130b\u122d \u12a0\u1265\u122e \u120a\u1240\u122d\u1265 \u12e8\u121a\u127d\u120d \u12e8\u121b\u12ed\u12f3\u1230\u1235\u1293 \u12e8\u121b\u12ed\u1328\u1260\u1325 \u12a5\u122d\u12ab\u1273\u1295 \u120a\u1348\u1325\u122d \u12e8\u121a\u127d\u120d \u1270\u130d\u1263\u122d\u1295 \u12ed\u12c8\u12ad\u120b\u120d\u1362 (Regen, 1963)<\/em>
\u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u1238\u1240\u1325 \u1218\u120d\u12ad \u1241\u1233\u12ca \u12e8\u1206\u1290 \u120d\u12cd\u12cd\u1325 \u1233\u12eb\u1235\u1348\u120d\u130d \u1325\u1245\u121d\u1293 \u12a5\u122d\u12ab\u1273\u1295 \u12e8\u121a\u12eb\u1235\u1308\u129d \u1208\u123d\u12eb\u132d \u120a\u1240\u122d\u1265 \u12e8\u121a\u127d\u120d \u1270\u130d\u1263\u122d \u1290\u12cd\u1362 (Blois, 1974)<\/em>
\u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u1218\u1230\u1228\u1271 \u12e8\u121b\u12ed\u1273\u12ed\u1293 \u12e8\u121b\u12ed\u12f3\u1230\u1235 \/Intangable\/ \u12e8\u121d\u1295\u121d \u1290\u1308\u122d \u1263\u1208\u1264\u1275\u1290\u1275\u1295 \u12e8\u121b\u12eb\u1235\u12a8\u1275\u120d \u12a0\u1295\u12f5 \u12c8\u1308\u1295 \u1208\u120c\u120b\u129b\u12cd \u120a\u12eb\u1240\u122d\u1260\u12cd \u12e8\u121a\u127d\u1208\u12cd \u121b\u1295\u129b\u12cd\u121d \u1270\u130d\u1263\u122d \u12c8\u12ed\u121d \u1325\u1245\u121d \u1290\u12cd\u1362 (Kotler and Bloom in 1984)<\/em>
\u12a8\u120b\u12ed \u12e8\u1270\u1218\u1208\u12a8\u1275\u1293\u1278\u12cd\u1295 \u1275\u122d\u1313\u121c\u12ce\u127d \u1320\u1245\u1208\u120d \u1235\u1293\u12f0\u122d\u130b\u1278\u12cd \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1218\u1230\u1228\u1275 \u12eb\u12f0\u1228\u1309 \u12d3\u120b\u121b \u1270\u12ae\u122d \u1270\u130d\u1263\u122b\u1275 \u1232\u1206\u1291\u1363 \u1235\u12ac\u1273\u121b\u1293 \u12a2\u12ae\u1296\u121a\u12eb\u12ca \u1245\u120d\u1325\u134d\u1293\u1295 \u1260\u1270\u120b\u1260\u1230 \u1218\u120d\u12a9 \u12e8\u121a\u12a8\u1293\u12c8\u1291\u1363 (\u1260\u130a\u12dc\u1363 \u1260\u1218\u1320\u1295\u1363 \u1260\u12c8\u132d\u1293 \u1260\u1325\u122b\u1275 \u12a5\u1295\u12f2\u1201\u121d \u1260\u1270\u1308\u120d\u130b\u12ed \u12a5\u122d\u12ab\u1273 \u120a\u1208\u12a9 \u12e8\u121a\u127d\u1209) \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u1270\u1240\u1263\u12e9 \u12d8\u1295\u12f5 \u134b\u12ed\u12f3 \u12eb\u1208\u12cd \u12a5\u1234\u1275 \u12e8\u121a\u1328\u121d\u1229\u1363 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1245\u122b\u1262\u12cd \u12e8\u121a\u12a8\u1293\u12c8\u1291 \u1270\u130d\u1263\u122b\u1275 \u1293\u1278\u12cd\u1362
\u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u122b\u1231 \u12e8\u1246\u1218 \u1208\u123d\u12eb\u132d \u120a\u1240\u122d\u1265 \u12e8\u121a\u127d\u120d \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275 \u121d\u122d\u1275 \u120a\u1206\u1295 \u12ed\u127d\u120b\u120d\u1364 \u12c8\u12ed\u121d \u12f0\u130d\u121e \u1260\u12a0\u121d\u122b\u127d \u12f5\u122d\u1305\u1276\u127d \u121d\u122d\u1276\u127b\u1278\u12cd\u1295 \u1208\u12f0\u1295\u1260\u129e\u127b\u1278\u12cd \u1260\u123d\u12eb\u132d \u12a8\u121b\u1245\u1228\u1263\u1278\u12cd \u1260\u134a\u1275\u1293 \u12a8\u123d\u12eb\u132d\u121d \u1260\u128b\u120b \u1208\u12f0\u1295\u1260\u129e\u127b\u1278\u12cd \u120a\u1240\u122d\u1265 \u12ed\u127d\u120b\u120d\u1362 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u12e8\u122b\u1231 \u1218\u1230\u1228\u1273\u12ca \u1263\u1205\u122a\u12eb\u1275\u1293 \u1218\u1208\u12aa\u12eb\u12ce\u127d\u121d \u12eb\u1209\u1275 \u1232\u1206\u1295 \u1260\u12cb\u1293\u1290\u1275 \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1208\u121b\u122d\u12ab\u1275 \u1232\u1263\u120d \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1245\u122b\u1262 \u12f5\u122d\u1305\u1276\u127d\/\u1270\u124b\u121b\u1275 \u12e8\u121a\u1348\u1340\u121d \u1290\u12cd\u1362 \u12a5\u1290\u12da\u1205 \u1270\u124b\u121b\u1275\u121d \u12e8\u1218\u1295\u130d\u1235\u1275 \u12c8\u12ed\u121d \u12e8\u130d\u120d \u120a\u1206\u1291 \u12ed\u127d\u120b\u1209\u1361\u1361
2.2.    \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1218\u1230\u1228\u1273\u12ca \u1263\u1205\u122a\u12eb\u1275
\u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u122b\u1231 \u12e8\u1206\u1291 \u1218\u1230\u1228\u1273\u12ca \u1263\u1205\u122a\u12eb\u1275 \u12a0\u1209\u1275\u1362 \u12a5\u1290\u12da\u1205\u1295 \u1218\u1230\u1228\u1273\u12ca \u1263\u1205\u122a\u12eb\u1275 \u121b\u12c8\u1245 \u1208\u12a0\u1295\u12f5 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132a \u1270\u124b\u121d \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u1202\u12f0\u1275 \u12e8\u121a\u12eb\u130b\u1325\u1219 \u127d\u130d\u122e\u127d\u1295 \u1208\u1218\u134d\u1273\u1275 \u12a5\u1293 \u12cd\u1324\u1273\u121b \u12e8\u1206\u1290 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1270\u1308\u120d\u130b\u12ee\u127d \u1208\u121b\u1245\u1228\u1265 \u12c8\u1233\u129d \u1320\u1240\u121c\u1273 \u12ed\u1296\u1228\u12cb\u120d\u1362 \u12a5\u1290\u12da\u1205 \u1218\u1230\u1228\u1273\u12ca \u1263\u1205\u122a\u12eb\u1275\u121d\u1366
\u00b7        <\/mark> \u12e8\u121b\u12ed\u1328\u1260\u1325\u1293 \u12e8\u121b\u12ed\u1273\u12ed \/Intangeble\/ \u1218\u1206\u1291\u1366<\/strong><\/mark> <\/mark>\u12a0\u1308\u120d\u130d\u120e\u1275 \u120a\u1273\u12ed\u1363 \u120a\u12f3\u1230\u1235\u1363 \u120a\u1238\u1270\u1275\u1293 \u120a\u1240\u1218\u1235 \u12c8\u12ed\u121d \u120a\u12a8\u121b\u127d \u12e8\u121b\u12ed\u127d\u120d \u1260\u1218\u1206\u1291 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1325\u122b\u1275\u1293 \u1275\u12ad\u12ad\u1208\u129b \u12cd\u1324\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12cd \u12a0\u1235\u1240\u12f5\u121e \u1208\u1218\u1270\u1295\u1260\u12ed \u12a5\u1295\u12f3\u12ed\u127d\u120d \u12eb\u12f0\u122d\u1308\u12cb\u120d\u1362 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a5\u1295\u12f0 \u121d\u122d\u1275 \u1201\u1209 \u1240\u12f5\u121e \u12e8\u121a\u12d8\u130b\u1305\u1293 \u12e8\u121a\u12a8\u121b\u127d \u1233\u12ed\u1206\u1295 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12cd \u12a0\u12ab\u120d\/\u130d\u1208\u1230\u1265 \u12e8\u121a\u1348\u1320\u122d\u1293 \u1208\u12a5\u12eb\u1295\u12f3\u1295\u12f1 \u1270\u1308\u120d\u130b\u12ed \u12c8\u12ed\u121d \u12f0\u1295\u1260\u129b \u12e8\u121a\u1230\u1325 \u1290\u12cd\u1362 \u1260\u1218\u1206\u1291\u121d \u1260\u1270\u1348\u1208\u1308\u12cd \u1218\u1295\u1308\u12f5 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1218\u1230\u1320\u1271\u1295 \u1208\u121b\u12c8\u1245 \u12e8\u12f0\u1295\u1260\u129b\u12cd \u1218\u1296\u122d\u1293 \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1218\u1240\u1260\u120d \u1260\u1202\u12f0\u1271\u121d \u12e8\u1290\u1260\u1228\u12cd\u1295 \u1235\u121c\u1275 \u121b\u12c8\u1245\u1293 \u1218\u1228\u12f3\u1275 \u12eb\u1235\u1348\u120d\u130b\u120d\u1362 \u12ed\u1205\u1295\u1295 \u1260\u1270\u1308\u1262\u12cd \u1208\u1218\u1208\u12ab\u1275 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u12a0\u1235\u1240\u12f5\u121e \u121b\u12d8\u130b\u1300\u1275 \u1320\u1240\u121c\u1273\u12cd \u12a8\u134d\u1270\u129b \u1290\u12cd\u1362
\u00b7         \u12e8\u121b\u12ed\u1208\u12eb\u12ed \/Inseparable\/ \u1218\u1206\u1291\u1366<\/mark><\/strong> \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u1202\u12f0\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12cd\u1293 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1270\u1240\u1263\u12e9 \u134a\u1275\u1208\u134a\u1275 \u12ab\u120d\u1270\u1308\u1293\u1299 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a8\u12a0\u1295\u12f1 \u12c8\u12f0 \u120c\u120b\u12cd \u12a0\u12ed\u1238\u130b\u1308\u122d\u121d\u1362 \u12a0\u1308\u120d\u130d\u120e\u1275 \u121d\u1295\u130a\u12dc\u121d \u12a8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132a\u12cd \u12d8\u1295\u12f5 \u12eb\u1208 \u1290\u12cd\u1362 \u12a0\u1308\u120d\u130d\u120e\u1271\u1293 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12cd \u1270\u124b\u121d \u12c8\u12ed\u121d \u130d\u1208\u1230\u1265 \u120a\u1208\u12eb\u12e9 \u12a0\u12ed\u127d\u1209\u121d\u1362 \u1235\u1208\u12da\u1205 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1325\u122b\u1275 \u12e8\u121a\u1348\u1320\u1228\u12cd\u121d \u1206\u1290 \u12e8\u121a\u1208\u12ab\u12cd \u122b\u1231 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12cd \u12c8\u12ed\u121d \u12a5\u1231\u1295 \u12c8\u12ad\u1208\u12cd \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1260\u121a\u1230\u1321 \u1230\u12ce\u127d \u12e8\u1235\u1290\u121d\u130d\u1263\u122d\u1293 \u12e8\u1265\u1243\u1275 \u12f0\u1228\u1303 \u1218\u1230\u1228\u1275 \u12a0\u12f5\u122d\u130e \u1232\u1206\u1295 \u12e8\u1270\u1308\u120d\u130b\u12e9 \u134d\u120b\u130e\u1275 \u130b\u122d\u121d \u12e8\u121a\u1323\u1323\u121d \u1218\u1206\u1295 \u12ed\u1296\u122d\u1260\u1273\u120d\u1362 
\u00b7         <\/strong><\/mark>\u1270\u1208\u12cb\u12cb\u132d \/Variable\/ \u1218\u1206\u1291\u1366<\/strong><\/mark> <\/mark>\u12a0\u1308\u120d\u130d\u120e\u1275 \u120d\u12ad \u12a5\u1295\u12f0 \u121d\u122d\u1275 \u1201\u1209 \u1270\u1218\u1233\u1233\u12ed \u1325\u122b\u1275 \u12eb\u1208\u12cd \u121d\u122d\u1275 \u1260\u121b\u121d\u1228\u1275\u1293 \u12a0\u1235\u1240\u12f5\u121e \u1325\u122b\u1271\u1295 \u1260\u1218\u1348\u1270\u123d \u12e8\u121a\u1240\u122d\u1265 \u12a0\u12ed\u12f0\u1208\u121d\u1362 \u1208\u1270\u1208\u12eb\u12e9 \u12f0\u1295\u1260\u129e\u127d \u12e8\u121a\u1240\u122d\u1260\u12cd \u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d\u12ce\u127d \u120d\u121d\u12f5\u1363 \u1270\u121e\u12ad\u122e\u1363 \u1263\u1205\u122a\u1364 \u12a8\u12f0\u1295\u1260\u129e\u127d \u12a0\u1218\u1208\u12ab\u12a8\u1275\u1363 \u1263\u1205\u122a\u1293 \u120c\u120e\u127d \u12cd\u132b\u12ca\u1293 \u12cd\u1235\u1323\u12ca \u121d\u12ad\u1295\u12eb\u1276\u127d \u1270\u1218\u1233\u1233\u12ed \u120a\u1206\u1295 \u12a0\u12ed\u127d\u120d\u121d\u1362 \u12ed\u1205\u1295\u1295 \u1270\u1208\u12cb\u12cb\u132d \u1263\u1205\u122a \u1208\u121b\u1235\u1240\u1228\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u1260\u121b\u12cd\u1323\u1275 \u12a5\u1293 \u1270\u12a8\u1273\u1273\u12ed \u12e8\u1206\u1290 \u12e8\u1230\u12cd \u1203\u12ed\u120d \u120d\u121b\u1275 \u1270\u130d\u1263\u122b\u1275\u1295 \u1260\u121b\u12a8\u1293\u12c8\u1295 \u1270\u1218\u1233\u1233\u12ed \u12e8\u1206\u1290 \u12a5\u1293 \u1208\u1270\u1308\u120d\u130b\u12ed \u12a5\u122d\u12ab\u1273\u1295 \u120a\u12eb\u1218\u1323 \u12e8\u121a\u127d\u120d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1218\u1235\u1320\u1275 \u1325\u1228\u1275 \u12eb\u12f0\u122d\u130b\u1209\u1362
\u00b7         \u1208\u1265\u120d\u123d\u1275 \u1270\u130b\u120b\u132d \/Perishable\/ \u1218\u1206\u1291\u1366<\/strong><\/mark> \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1235\u1240\u12f5\u121e \u12a0\u12d8\u130b\u1305\u1276 \u1260\u1218\u12f0\u122d\u12f0\u122a\u12eb \u120b\u12ed \u1260\u121b\u1235\u1240\u1218\u1325 \u1260\u120c\u120b \u1240\u1295 \u1325\u1245\u121d \u120b\u12ed \u12a5\u1295\u12f2\u12cd\u120d \u121b\u12f5\u1228\u130d \u12a0\u12ed\u127b\u120d\u121d\u1362 \u1260\u120c\u120b \u12a0\u1308\u120b\u1208\u133d \u1208\u12db\u122c \u12eb\u120d\u1270\u1320\u1240\u121d\u1295\u1260\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1208\u1290\u1308 \u120d\u1295\u1320\u1240\u121d\u1260\u1275 \u12a0\u1295\u127d\u120d\u121d\u1362 \u12ed\u1205 \u12f0\u130d\u121e \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275 \u12a0\u1245\u122d\u1266\u1275\u1293 \u134d\u120b\u130e\u1275\u1295 \u1208\u121b\u1323\u1323\u121d\u1293 \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1208\u121b\u122d\u12ab\u1275 \u12a5\u1295\u12f3\u12ed\u127d\u1209 \u12eb\u12f0\u122d\u130b\u1278\u12cb\u120d\u1362 
\u00b7         \u12e8\u1270\u1308\u120d\u130b\u12ed\u1295 \u1270\u1233\u1275\u134e \/Customer Participation\/ \u12e8\u121a\u1320\u12ed\u1245 \u1218\u1206\u1291\u1366<\/strong> <\/mark>\u12a0\u1308\u120d\u130d\u120e\u1275 \u12eb\u1208\u12f0\u1295\u1260\u129b\u12cd \u1270\u1233\u1275\u134e \u12e8\u121a\u1273\u1230\u1265 \u12a0\u12ed\u12f0\u1208\u121d\u1362 \u12f0\u1295\u1260\u129b\u12cd \u12a8\u120c\u1208 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u1208\u121d\u1362 \u1235\u1208\u12da\u1205 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1245\u122b\u1262\u12ce\u127d \u12f0\u1295\u1260\u129e\u127b\u1278\u12cd\u1295 \u121b\u1233\u1270\u134d \u12c8\u12ed\u121d \u12c8\u12f0 \u12a5\u1290\u1231 \u12a5\u1295\u12f2\u1218\u1321 \u121b\u12f5\u1228\u130d \u12ed\u1320\u1260\u1245\u1263\u1278\u12cb\u120d\u1362 \u1260\u1270\u1208\u12ed \u1260\u1295\u130d\u12f5 \u1235\u122b \u12d3\u1208\u121d \u12e8\u12f0\u1295\u1260\u129e\u127d\u1295 \u134d\u120b\u130e\u1275 \u1218\u1230\u1228\u1275 \u12eb\u12f0\u1228\u1308 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1218\u1235\u1320\u1275 \u12a5\u1293 \u1260\u12e8\u130a\u12dc\u12cd \u12a5\u12eb\u123b\u123b\u1209 \u1218\u1204\u12f5 \u12a0\u1235\u1348\u120b\u130a \u1290\u12cd\u1362 \u121d\u12ad\u1295\u12eb\u1271\u121d \u1260\u1240\u1228\u1260\u1208\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12eb\u120d\u1228\u12ab \u1270\u1308\u120d\u130b\u12ed \u1270\u1218\u120d\u1236 \u120a\u1218\u1323 \u12e8\u121b\u12ed\u127d\u120d \u1260\u1218\u1206\u1291\u1362
2.3.    \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1240\u122d\u1261 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1293 \u120d\u12e9 \u1263\u1205\u122a\u12eb\u1278\u12cd<\/strong><\/mark>
\u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1240\u122d\u1261 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1240\u12f0\u121d \u1232\u120d \u1263\u12e8\u1290\u12cd \u1218\u120d\u12a9 \u12a5\u1295\u12f0\u121b\u1295\u129b\u12cd\u121d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121d \u1260\u1218\u1295\u130d\u1235\u1275 \u1270\u124b\u121b\u1275 \u12c8\u12ed\u121d \u12a5\u1231 \u1260\u121a\u12c8\u12ad\u120b\u1278\u12cd \u1270\u124b\u121b\u1275 \u12a0\u121b\u12ab\u129d\u1290\u1275 \u1208\u1270\u1308\u120d\u130b\u12ee\u127d \u12c8\u12ed\u121d \u1208\u121a\u12eb\u1235\u1270\u12f3\u12f5\u1228\u12cd \u1205\u12dd\u1265 \u12e8\u121a\u1240\u122d\u1265 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1290\u12cd\u1362 \u12ed\u1201\u1295 \u12a5\u1295\u1302 \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1260\u1263\u1205\u122a\u12eb\u1278\u12cd \u1260\u120c\u120e\u127d \u1270\u124b\u121b\u1275 \u12a8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1260\u12a5\u1305\u1309 \u12e8\u1270\u1208\u12e9 \u1293\u1278\u12cd\u1362 \u12a8\u12a5\u1290\u12da\u1205 \u1263\u1205\u122a\u12eb\u1275 \u1218\u12ab\u12a8\u120d \u12e8\u121a\u12a8\u1270\u1209\u1275 \u12cb\u1293 \u12cb\u1293\u12ce\u1279 \u1293\u1278\u12cd\u1362
\u00b7       <\/mark>  \u12a8\u1205\u12dd\u1265 \u1260\u1270\u1230\u1260\u1230\u1260 \u1273\u12ad\u1235 \u134b\u12ed\u1293\u1295\u1235 \u12e8\u121a\u12f0\u1228\u130d \u1218\u1206\u1291\u1366<\/mark><\/strong> \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12e8\u134b\u12ed\u1293\u1295\u1235 \u121d\u1295\u132b\u1278\u12cd \u12a8\u1205\u12dd\u1261 \u12e8\u121a\u1230\u1260\u1230\u1260\u12cd \u1273\u12ad\u1235 \u1290\u12cd\u1362 \u1260\u1218\u1206\u1291\u121d \u12a5\u12eb\u1295\u12f3\u1295\u12f1 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1348\u120b\u130a \u12e8\u121a\u12eb\u1308\u1298\u12cd\u1295 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1260\u1240\u1325\u1273 \u1233\u12ed\u1206\u1295 \u1260\u1270\u12d8\u12cb\u12cb\u122a \u12ad\u134d\u12eb \u12e8\u121a\u1348\u133d\u121d \u1260\u1218\u1206\u1291 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1325\u122b\u1271\u1295 \u1260\u1240\u1325\u1273 \u1208\u1218\u1246\u1323\u1320\u122d \u12a0\u12ed\u127d\u120d\u121d\u1362 \u1260\u120c\u120b \u1260\u12a9\u120d \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12a0\u1295\u12f4 \u1260\u121a\u1218\u12f0\u1265 \u1260\u1300\u1275 \u12e8\u121a\u1295\u1240\u1233\u1240\u1231 \u1260\u1218\u1206\u1291 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1348\u120b\u130a \u1232\u1328\u121d\u122d \u12a5\u1295\u12f0\u121b\u1295\u129b\u12cd\u121d \u12e8\u130d\u120d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275 \u12c8\u12f2\u12eb\u12cd \u12e8\u1260\u1300\u1275 \u121b\u1235\u1270\u12ab\u12a8\u12eb \u1260\u121b\u12f5\u1228\u130d \u1348\u1323\u1295 \u121d\u120b\u123d \u1208\u1218\u1235\u1320\u1275 \u12eb\u1235\u1278\u130d\u122b\u120d\u1362 \u1260\u1218\u1206\u1291\u121d \u1270\u124b\u121b\u1275 \u12e8\u121a\u1296\u1228\u12cd\u1295 \u12e8\u1270\u1308\u120d\u130b\u12ed \u134d\u120b\u130e\u1275 \u12a0\u1235\u1240\u12f5\u1218\u12cd \u1260\u1218\u1270\u1295\u1260\u12ed \u1208\u134d\u120b\u130e\u1273\u1278\u12cd \u1270\u1218\u1323\u1323\u129d \u121d\u120b\u123d \u1240\u12f5\u1218\u12cd \u1218\u1235\u1320\u1275 \u12ed\u1308\u1263\u1278\u12cb\u120d\u1361\u1361
\u00b7         \u1208\u1275\u122d\u134d \u12e8\u121a\u12a8\u1293\u12c8\u1295 \u12a0\u1208\u1218\u1206\u1291\u1366<\/strong><\/mark> \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12cb\u1290\u129b\u12cd \u12d3\u120b\u121b\u1278\u12cd \u1275\u122d\u134d\u1295 \u121b\u130d\u1298\u1275 \u1233\u12ed\u1206\u1295 \u1205\u12dd\u1261\u1295 \u121b\u1308\u120d\u1308\u120d \u1290\u12cd\u1362 \u12e8\u1218\u1295\u130d\u1235\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132a \u1270\u124b\u121b\u1275 \u12a0\u1308\u120d\u130d\u120e\u1275 \u1348\u120b\u130a\u12cd\u1295 \u1205\u1265\u1228\u1270\u1230\u1265 \u1260\u12a5\u12a9\u120d\u1290\u1275\u1293 \u1260\u134d\u1275\u1210\u12ca\u1290\u1275 \u12e8\u121b\u1308\u120d\u1308\u120d \u130d\u12f4\u1273 \u12a0\u1208\u1263\u1278\u12cd\u1362
\u00b7      <\/mark>   \u1208\u1295\u130d\u12f5 \u12a0\u1308\u120d\u130d\u120e\u1275 \u12e8\u121a\u12cd\u1209 \u12a0\u1208\u1218\u1206\u1291\u1366<\/mark> <\/strong>\u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12a5\u1295\u12f0\u121b\u1295\u129b\u12cd\u121d \u1238\u1240\u1325 \u12c8\u12ed\u121d \u12e8\u130d\u120d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1208\u1295\u130d\u12f5 \u12d3\u120b\u121b \u1232\u1263\u120d \u12e8\u121a\u1240\u122d\u1261 \u12a0\u12ed\u12f0\u1209\u121d\u1362 \u1260\u12a0\u1295\u1343\u1229 \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1218\u1230\u1228\u1273\u12ca \u12e8\u1206\u1291 \u12a5\u1293 \u12e8\u1205\u12dd\u1261\u1295 \u121b\u1205\u1260\u122b\u12ca\u1293 \u12a2\u12ae\u1296\u121a\u12eb\u12ca \u134d\u120b\u130e\u1276\u127d \u1208\u121b\u121f\u120b\u1275 \u1232\u1263\u120d \u1260\u1270\u1208\u12e8 \u1218\u120d\u12a9 \u12e8\u121a\u1230\u1321 \u1293\u1278\u12cd\u1362
\u00b7         \u1260\u1218\u1295\u130d\u1235\u1275 \u1265\u127b \u12e8\u121a\u1230\u1321 \u1218\u1206\u1291\u1366<\/strong><\/mark> \u12a0\u1308\u120d\u130d\u120e\u1276\u1279 \u1208\u1295\u130d\u12f5 \u12d3\u120b\u121b \u1232\u1263\u120d \u1208\u1308\u1260\u12eb \u12e8\u121a\u1240\u122d\u1261 \u1263\u1208\u1218\u1206\u1293\u1278\u12cd \u121d\u12ad\u1295\u12eb\u1275 \u1265\u12d9\u12cd\u1295 \u130a\u12dc \u1218\u1295\u130d\u1235\u1275 \u1265\u1278\u129b \u12e8\u12a0\u1308\u120d\u130d\u120e\u1271 \u12a0\u1245\u122b\u1262 \u1290\u12cd\u1362 \u1260\u12a0\u1245\u122d\u1266\u1271 \u120b\u12ed\u121d \u1270\u12c8\u12f3\u12f3\u122a \u12c8\u12ed\u121d \u1270\u134e\u12ab\u12ab\u122a \u12e8\u1208\u1260\u1275\u121d\u1362 \u12ed\u1205 \u1263\u1205\u122a\u12cd\u121d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1348\u120b\u130a \u12f0\u1295\u1260\u129e\u127d \u1260\u1348\u1208\u1309\u1275 \u130a\u12dc\u1293 \u1201\u1294\u1273 \u12a8\u1348\u1208\u1309\u1275 \u1270\u124b\u121d \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u12a5\u1295\u12f3\u12eb\u1308\u1299 \u121d\u122d\u132b\u1278\u12cd\u1295 \u12ed\u1308\u12f5\u1265\u1263\u1278\u12cb\u120d\u1362 \u1260\u12a0\u1265\u12db\u129b\u12cd \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u120b\u12ed \u12e8\u1218\u120d\u12ab\u121d \u12a0\u1235\u1270\u12f3\u12f0\u122d \u127d\u130d\u122e\u127d \u12e8\u121a\u1290\u1231\u1275\u121d \u12a8\u12da\u1205 \u1263\u1205\u122a\u12cd \u12e8\u1270\u1290\u1233 \u1290\u12cd\u1362
\u00b7         \u134d\u1275\u1210\u12ca\u1290\u1275\u1295 \u12a5\u1295\u12f0\u1218\u122d\u1205 \u12e8\u121a\u1320\u1240\u1219 \u1218\u1206\u1293\u1278\u12cd\u1366<\/strong><\/mark> \u12e8\u130d\u120d \u12a0\u1308\u120d\u130d\u120e\u1275 \u1230\u132d \u1270\u124b\u121b\u1275\u1295 \u1260\u12a5\u12a9\u120d\u1290\u1275\u1293 \u1260\u134d\u1275\u1210\u12ca\u1290\u1275 \u12a0\u1308\u120d\u130d\u120e\u1271\u1295 \u1208\u1201\u1209\u121d \u12dc\u130b \u12a5\u1295\u12f2\u12eb\u1240\u122d\u1261 \u121b\u1235\u1308\u12f0\u12f5 \u1260\u1323\u121d \u12a0\u1235\u1278\u130b\u122a \u1290\u12cd\u1362 \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u130d\u1295 \u1208\u1295\u130d\u12f5 \u12e8\u121a\u1240\u122d\u1261 \u1263\u1208\u1218\u1206\u1293\u1278\u12cd\u1293 \u12d3\u120b\u121b\u1278\u12cd\u121d \u1275\u122d\u134d \u1263\u1208\u1218\u1206\u1291 \u1208\u12dc\u130e\u127d \u1260\u1270\u1218\u1323\u1323\u129d \u12cb\u130b\u1363 \u1260\u12a5\u12a9\u120d\u1290\u1275 \u12a5\u1295\u12f2\u1201\u121d \u1208\u1309\u12f3\u1275 \u1270\u130b\u120b\u132d (Physically Challenged) \u1208\u1206\u1291 \u12e8\u1205\u1265\u1228\u1270\u1230\u1265 \u12ad\u134d\u120e\u127d\u121d \u134d\u1275\u1210\u12ca \u1270\u1320\u1243\u121a\u1290\u1273\u1278\u12cd\u1295 \u120a\u12eb\u1228\u130b\u130d\u1325 \u1260\u121a\u127d\u120d \u1218\u120d\u12a9 \u120a\u1240\u122d\u1265 \u12e8\u121a\u1308\u1263\u12cd \u1290\u12cd\u1362 
\u00b7      <\/mark>   \u12e8\u1205\u12dd\u1265 \u1270\u1320\u12eb\u1242\u1290\u1275 \u12eb\u1208\u1260\u1275 \u1218\u1206\u1291\u1366<\/mark><\/strong> \u1260\u1218\u1295\u130d\u1235\u1275 \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12e8\u134b\u12ed\u1293\u1295\u1235 \u121d\u1295\u132b\u1278\u12cd \u12a8\u1205\u12dd\u1265 \u12e8\u121a\u1230\u1260\u1230\u1265 \u1308\u1262 \u12a8\u1218\u1206\u1291\u121d \u120c\u120b \u1218\u1295\u130d\u1235\u1275 \u1260\u1205\u12dd\u1265 \u12f4\u121e\u12ad\u122b\u1232\u12eb\u12ca  \u121d\u122d\u132b \u12c8\u12f0 \u1235\u120d\u1323\u1295 \u12e8\u121a\u1218\u1323 \u1260\u1218\u1206\u1291 \u1260\u121a\u1230\u1323\u1278\u12cd \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u1201\u1209 \u12e8\u1205\u12dd\u1265 \u1270\u1320\u12eb\u1242\u1290\u1275 \u12a0\u1208\u1260\u1275\u1362  
\u1260\u1218\u1206\u1291\u121d \u12e8\u12a8\u1270\u121b\u127d\u1295 \u12a0\u1218\u122b\u122d\u1293 \u1348\u133b\u121a \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u121d\u1295\u1290\u1275\u1293 \u12a0\u1235\u1348\u120b\u130a\u1275 \u12a5\u1295\u12f2\u1201\u121d \u12e8\u1218\u1295\u130d\u1235\u1273\u12ca \u12a0\u1308\u120d\u130d\u120e\u1275 \u1263\u1205\u122a\u12eb\u1275\u1295 \u1260\u121a\u1308\u1263 \u1260\u1218\u1308\u1295\u12d8\u1265 \u12eb\u1209\u1260\u1275\u1295 \u12e8\u12ad\u1205\u120e\u1275\u1293 \u12e8\u12a0\u1218\u1208\u12ab\u12a8\u1275 \u12cd\u1235\u1295\u1290\u1276\u127d \u1218\u1245\u1228\u134d \u12ed\u1308\u1263\u12cb\u120d\u1361\u1361 \u12a8\u12da\u1205 \u1260\u1270\u1328\u121b\u122a \u12a0\u1218\u122b\u1229\u1293 \u1348\u133b\u121a\u12cd \u1205\u12dd\u1261\u1295 \u1260\u121b\u1233\u1270\u134d \u1260\u12e8\u12f0\u1228\u1303\u12cd \u1260\u121a\u1308\u1299 \u12e8\u12a0\u1235\u1270\u12f3\u12f0\u122d \u12a5\u122d\u12a8\u1296\u127d \u1260\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u1235\u1273\u1295\u12f3\u122d\u12f6\u127d (\u130a\u12dc\u1363 \u1218\u1320\u1295\u1363 \u1325\u122b\u1275\u1363 \u12c8\u132a) \u12a0\u1348\u133b\u1338\u121d \u120b\u12ed \u12e8\u121a\u1273\u12e9\u1275\u1295 \u127d\u130d\u122e\u127d \u1218\u134d\u1273\u1275\u1293 \u12e8\u12a8\u1270\u121b\u12cb\u1295 \u12e8\u1218\u120d\u12ab\u121d \u12a0\u1235\u1270\u12f3\u12f0\u122d\u1293 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u12a0\u1230\u1323\u1325 \u12cd\u1235\u1295\u1290\u1275 \u12a0\u1235\u1270\u121b\u121b\u129d \u1218\u1230\u1228\u1275 \u120b\u12ed \u1218\u1308\u1295\u1263\u1275 \u12ed\u1308\u1263\u1278\u12cb\u120d\u1361\u1361 \u12ed\u1205\u1295 \u12a8\u121b\u12f5\u1228\u130d \u12a0\u12b3\u12eb \u1260\u12e8\u12f0\u1228\u1303\u12cd \u12e8\u121a\u1230\u1321 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d\u1295 \u1218\u1208\u12e8\u1275\u1363 \u12e8\u1270\u1208\u12e9 \u12a0\u1308\u120d\u130d\u120e\u1276\u127d \u12e8\u121a\u1230\u1321\u1260\u1275\u1295 \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u121b\u1235\u1240\u1218\u1325\u1293 \u12ed\u1205\u1295\u1291 \u1208\u1205\u1265\u1228\u1270\u1230\u1261 \u12a5\u1295\u12f2\u1201\u121d \u1208\u1348\u1343\u121a \u12a0\u12ab\u120d \u121b\u1233\u12c8\u1245\u1293 \u130d\u1295\u12db\u1264 \u1218\u134d\u1320\u122d \u12eb\u1235\u1348\u120d\u130b\u120d\u1362 \u12ed\u1205 \u1230\u1290\u12f5 \u12e8\u1270\u12d8\u130b\u1300\u12cd\u121d \u12ed\u1205\u1295\u1291 \u1208\u121b\u1233\u12ab\u1275 \u1290\u12cd\u1362
2.4.    \u12e8\u12a0\u1308\u120d\u130d\u120e\u1275 \u1235\u1273\u1295\u12f3\u122d\u12f5 \u120d\u12e8\u1273 \u12a8\u12dc\u130e\u127d \u127b\u122d\u1270\u122d \u1260\u1218\u1270\u1233\u1230\u122d \u12eb\u1208\u12cd \u1273\u122a\u12ab\u12ca \u12a0\u1218\u1323\u1325\u1293 \u1345\u1295\u1230-\u1200\u1233\u1265
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